Introduction

The Profiles API is a powerful RESTful Web Service Framework for interacting with Profiles. It provides you with complete access to User Profiles, Consents, Preferences and Configurations.

The Profiles API includes support for the following three areas: Profiles, Preferences and Configuration. It also provides a set of Synchronization APIs to transfer configuration data between Profiles accounts, and a Profiles Bulk API framework to support high-volume preference data transfers.

  • Profiles allow you to create, retrieve, update, deactivate and delete profiles. It provides a framework for progressive profiling, tagging user activity, grouping and householding, managing and collecting consents, and a host of other activities related to managing a unified view of a user’s data.
  • Preferences are designed for all things “preference”. They allow you to add preferences to a profile, retrieve preferences for a profile, and deactivate preferences globally or across specific offerings within a profile.
  • Configuration is divided into Profile Configuration and Preference Management configuration. These APIs allow you to build dynamic experiences for collecting profile information, preferences, and consents across every touchpoint within your customers' journeys.
  • Synchronization API is a purpose-built API that helps you easily promote your Profiles configuration from one account to another.
  • Bulk API is an asynchronous RESTful API designed to support bulk import and export of data from Profiles. It allows you to import large sets of customer profiles, including preferences and consents into Profiles. You can also leverage it for periodical imports to sync Profiles with customer data captured in other applications.

On most GET calls, you can include one or more query parameters on the request URI to filter your dataset. See the individual GET calls to see the list of supported query parameters.

All parameters are optional unless noted otherwise.

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